Trend Trade
Globally recognized Swedish fashion brand H&M faced this problem with one of its children's wear commercials in 2018. A Black child wearing a hoodie with the slogan "coolest monkey within the jungle" was featured within the ad. This instantly led to controversy, as "monkey" is often used as slur against Black folks, and brought on many customers to boycott the brand. Many people, together with celebrities, posted on social media about their resentments in the path of H&M and refusal to work with and purchase its products. H&M issued an announcement saying "we apologise to anyone this will likely have offended", although this too acquired some criticism for appearing insincere. Consumption is driven not only by want, the symbolic that means for consumers can be a factor. Today, variations of camouflage, including pastel shades, in each article of clothing or accent, continue to enjoy recognition. The advantages of primary research are sp